MSU Digital Library Signs

2023

ROLE

UX Researcher & Designer on a team of 4

TOOLS & METHODS

Figma, Google Suite, User Personas, Heuristics, Competitor Analysis, Field Study

SCENARIO

The client, MSU Libraries, requested a evaluation and redesign of its digital library signs.

A picture of the digital library signs.

Part 1: Research

Three research methods were employed to gather data for the client: heuristics, field study, and competitor analysis. These methods were chosen to gain a better understanding of the structure of the library signage and how it can be improved.

A screenshot of the heuristics report.

HEURISTICS

Using Nielsen's 10 Heuristics for interaction design, my team and I evaluated the current digital library signs  to determine successes and shortcomings. Click the link to view the full report.

A screenshot of the field study report.

FIELD STUDY

Next, an in-depth field study with three random users. This study yielded insight into how users were interacting with the signs in real time. Click the link to view the full report.

A screenshot of the competitor analysis report.

COMPETITOR ANALYSIS

Finally, a competitor analysis was conducted to evaluate the successes and shortcomings of other digital signage. Click the link to view the full report.

USER PAIN POINTS

RECOMMENDATION HIGHLIGHTS

Part 2: Designing Solutions

Before the final designs were created, user personas were made based off of the expected users of the digital library signs. Each team member contributed one persona. Three of the personas are related to the university, while one is a community persona. The personas were created this way to reflect the variety of people in East Lansing who interact with MSU Libraries. These personas became useful tools when developing the final prototype.

USER PERSONAS

User persona for "Casey McDonald."
User persona for "Johanna Baird."
User persona for "Sam L'Ratio."
User persona for "Penelope Cooper."

Using the collected data, our team collaboratively developed new interfaces for the "Find a Book," "Maps," "Ask a Librarian," and "Events" pages of the library signs Below is a carousel of the final designs.

FINAL PRODUCT

Home screen for the digital library sign.
Slide that says "Find a Book."
Find a Book screen.
Search by genre screen.
Slide that says "Maps."
Map screen.
Slide that says "Ask a Librarian."
Ask a librarian screen.
Ask a librarian screen.
Slide that says "Events."
Events screen.

Part 3: Conclusions

Paired with the design solutions above, it was recommended that the physical responsiveness of the digital library signs be improved alongside their structural hierarchy. The data and solutions were well-received by the client, and the process of creating them generated experience in UX Research.

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